Adopting value chain analysis in advertising management system /

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Bibliographic Details
Main Author: Mogan Thangarajo
Format: Thesis Book
Language:English
Published: 2006.
Subjects:
Online Access:http://dspace.fsktm.um.edu.my/handle/1812/160
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Description
Physical Description:xv, 245, [30] leaves : ill. ; 30 cm.
Bibliography:Bibliography: leaves 241-245.