Services branding and customer satisfaction in the airline industry : a case study of Malaysia Airlines and Air Asia /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2006.
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| Subjects: | |
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| Physical Description: | xi, 143 leaves : ill. ; 30 cm. |
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| Bibliography: | Bibliography: leaves 123-143. |