Behavioural responses to sales promotion tools : a Malaysian's perspective /

Behavioural responses to sales promotion tools : a Malaysian's perspective /

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Bibliographic Details
Main Author: Lo, Mui Chuan
Format: Thesis Book
Language:English
Published: 2007.
Subjects:
Sales promotion > Malaysia > Case studies.
Shopping malls > Malaysia > Marketing.
Consumer behavior > Malaysia.
Consumers > Malaysia > Attitudes.
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