Portrayal of older people in advertisements : a content analysis & a survey of perception /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2008.
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| Subjects: | |
| Online Access: | http://dspace.fsktm.um.edu.my/handle/1812/759 |
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| 001 | u767384 | ||
| 003 | SIRSI | ||
| 005 | 200903191146 | ||
| 008 | 090319s2008 my t 000 0 eng m | ||
| 040 | |a UMK |d UMM | ||
| 043 | |a a-my--- |a a-kr--- | ||
| 090 | |a HF1008 |b UM 2008 Cha | ||
| 098 | |a HF1008 |b UM 2008 Cha | ||
| 100 | 1 | |a Chang, Hee Kyung. | |
| 245 | 1 | 0 | |a Portrayal of older people in advertisements : |b a content analysis & a survey of perception / |c Chang Hee Kyung. |
| 260 | |c 2008. | ||
| 300 | |a vii, 80 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2008. | ||
| 504 | |a Bibliography: leaves 64-70. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Older people in advertising |z Malaysia. | |
| 650 | 0 | |a Older people in advertising |z Korea. | |
| 650 | 0 | |a Advertising |x Television programs |z Malaysia. | |
| 650 | 0 | |a Advertising |x Television programs |z Korea. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | |
| 856 | 4 | 1 | |u http://dspace.fsktm.um.edu.my/handle/1812/759 |
| 900 | |a ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2008 CHA |w LC |c 1 |i A513448445 |d 7/11/2009 |f 7/11/2009 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 6/11/2009 | ||
| 999 | |a HF1008 UM 2008 CHA |w LC |c 1 |i A513449905 |d 13/5/2013 |e 13/5/2013 |f 28/1/2010 |g 1 |l STACKS |m P01UTAMA |n 3 |r Y |s Y |t TESIS |u 27/1/2010 | ||