Corporate sports sponsorship : the relationships among consumer perception, consumer response and sponsor's reputation /

Corporate sports sponsorship : the relationships among consumer perception, consumer response and sponsor's reputation /

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Bibliographic Details
Main Author: Nor Izham Ismail
Format: Thesis Book
Language:English
Published: 2008.
Subjects:
Corporate sponsorship > Malaysia.
Sports sponsorship > Malaysia.
Consumer behavior > Malaysia.
Online Access:http://dspace.fsktm.um.edu.my/handle/1812/778
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Description
Physical Description:vii, 82 leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 68-76.

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