Corporate sports sponsorship : the relationships among consumer perception, consumer response and sponsor's reputation /
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2008.
|
| Subjects: | |
| Online Access: | http://dspace.fsktm.um.edu.my/handle/1812/778 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01325cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | u767876 | ||
| 003 | SIRSI | ||
| 005 | 200903300849 | ||
| 008 | 090330s2008 my t 000 0 eng m | ||
| 040 | |a UMM |d UMK | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2008 Norii | ||
| 098 | |a HF1008 |b UM 2008 Norii | ||
| 100 | 0 | |a Nor Izham Ismail. | |
| 245 | 1 | 0 | |a Corporate sports sponsorship : |b the relationships among consumer perception, consumer response and sponsor's reputation / |c Nor Izham bin Ismail. |
| 260 | |c 2008. | ||
| 300 | |a vii, 82 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2008. | ||
| 504 | |a Bibliography: leaves 68-76. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Corporate sponsorship |z Malaysia. | |
| 650 | 0 | |a Sports sponsorship |z Malaysia. | |
| 650 | 0 | |a Consumer behavior |z Malaysia. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | |
| 856 | 4 | 1 | |u http://dspace.fsktm.um.edu.my/handle/1812/778 |
| 900 | |a ZSA-ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2008 NORII |w LC |c 1 |i A513448723 |d 27/10/2009 |f 27/10/2009 |g 1 |l STACKS |m P01UTAMA |r Y |s Y |t TESIS |u 26/10/2009 | ||
| 999 | |a HF1008 UM 2008 NORII |w LC |c 1 |i A513449445 |d 15/6/2010 |f 15/6/2010 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 12/6/2010 | ||