Kavitha Palaniappan. (2008). Preference of global versus local brand in consumer purchase intention: A study in cosmetic industry in Malaysia.
Chicago Style (17th ed.) CitationKavitha Palaniappan. Preference of Global Versus Local Brand in Consumer Purchase Intention: A Study in Cosmetic Industry in Malaysia. 2008.
MLA (8th ed.) CitationKavitha Palaniappan. Preference of Global Versus Local Brand in Consumer Purchase Intention: A Study in Cosmetic Industry in Malaysia. 2008.
Warning: These citations may not always be 100% accurate.