Preference of global versus local brand in consumer purchase intention : a study in cosmetic industry in Malaysia /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2008.
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| Subjects: | |
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| 001 | u768225 | ||
| 003 | SIRSI | ||
| 005 | 200904021017 | ||
| 008 | 090402s2008 my t 000 0 eng m | ||
| 040 | |a UMK |d UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2008 Kav | ||
| 098 | |a HF1008 |b UM 2008 Kav | ||
| 100 | 0 | |a Kavitha Palaniappan. | |
| 245 | 1 | 0 | |a Preference of global versus local brand in consumer purchase intention : |b a study in cosmetic industry in Malaysia / |c Kavitha Palaniappan. |
| 260 | |c 2008. | ||
| 300 | |a 102 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2008. | ||
| 504 | |a Bibliography: leaves 90-94. | ||
| 650 | 0 | |a Consumers' preferences |z Malaysia. | |
| 650 | 0 | |a Brand choice |z Malaysia. | |
| 650 | 0 | |a Cosmetics industry |z Malaysia |x Quality control. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | |
| 900 | |a ZSA-ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2008 KAV |w LC |c 1 |i A513449675 |d 7/11/2009 |f 7/11/2009 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 6/11/2009 | ||
| 999 | |a HF1008 UM 2008 KAV |w LC |c 1 |i A513449692 |d 20/4/2018 |e 20/4/2018 |f 7/5/2010 |g 1 |l STACKS |m P01UTAMA |n 15 |r Y |s Y |t TESIS |u 7/5/2010 | ||