Preference of global versus local brand in consumer purchase intention : a study in cosmetic industry in Malaysia /

Saved in:

书目详细资料
主要作者:	Kavitha Palaniappan
格式:	Thesis 图书
语言:	English
出版:	2008.
主题:	Consumers' preferences > Malaysia. Brand choice > Malaysia. Cosmetics industry > Malaysia > Quality control.
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

A study of consumers' global brand attitudes in Malaysia /
由: Cheah, Yee Nin
出版: (2011)

A study of brand preference and its relationship to brand purchase /
由: Ng, Kam Weng
出版: (1991)

Perception of self and brand preference /
由: Lee, Yau Pin
出版: (1984)

A study of brand preference towards electrical appliances among urban consumers /
由: Goh, Kim Hong
出版: (1998)

Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
由: Wong, Chee Hoo
出版: (2012)

A study of brand preference on razor blades /
由: Tan, Ann Teck
出版: (1994)

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
由: Alwie, Aryaty
出版: (2001)

Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
由: Abdullah, Johari
出版: (2023)

Purchasing of local and foreign brands : an empirical study of processed food buying behaviour in Malaysia /
由: Nor Khasimah Aliman
出版: (2007)

An examination of consumer decision making for two common repeat purchase products in Singapore /
由: Chong, Kek Chung
出版: (1989)

Life events, stress and consumer behaviour : an analysis of consumption-related lifestyles, brand and patronage preferences among older adults in Malaysia /
由: Ong, Fon Sim
出版: (2003)

The role of the ethical brand and its effect on industrial buyers' responses /
由: Sulaiman
出版: (2010)

Adolescent influence on family purchasing decisions /
由: Soo, Yoke Peng
出版: (1992)

Brand preference among handphone users /
由: Lee, Hwee Cheen
出版: (2004)

Factors affecting purchase intention toward organic cosmetic products among consumers in the Klang Valley, Malaysia
由: Mohd Ali, Ainunnazlee
出版: (2013)

Country branding and residency choice /
由: Soo, Mei Wan
出版: (2008)

Consumers acceptance and brand awareness toward Bumi Hijau products / Izuati Ahmad@Taufik Abdul, Malek Mohamed and Mohd Sharom Talib
由: Ahmad@ Taufik, Izuati, et al.
出版: (2008)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
由: Nikhashemi, Seyed Rajab
出版: (2015)

The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
由: Salleh, Shahrul Shazeri
出版: (2014)

Consumer purchase intention towards global automobile brands in Malaysia / Sharinee Masrun
由: Masrun, Sharinee
出版: (2018)

Private Label Brand : factors influencing purchase preferences in hypermarkets in Klang Valley, Malaysia /
由: Choo, Wee Li
出版: (2007)

Factors influencing female consumers' purchase intention towards cosmetic products in online stores in China /
由: Meng Wan, Ma
出版: (2020)

Halal restaurants patronage intention : a study of non-Muslims perspective in Malaysia /
由: Ho, Angela Suet Fong
出版: (2010)

Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah
由: Abdollah, Ida Izumi
出版: (2019)

Petrol consumption behaviour : factors determining brand choice /
由: Tan, Chor Hoong
出版: (1987)

Moderating effects of consumer corporate identification on purchase intention predictors for local brand automobiles in Abuja, Nigeria and the Klang Valley, Malaysia
由: Chinedu, Anyanwu Hilary
出版: (2021)

Malaysian consumer acceptance and preference towards three types of local honey based on sensory characteristics
由: Saludin, Siti Farhana
出版: (2019)

Determinants of Private Brand Purchase in the Central Klang Valley Area
由: Oh, Yoke Moi
出版: (2000)

Consumer perceptions of service quality of petrol stations /
由: Heng, Alan Chee Ooi
出版: (1995)

Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin
由: Ahmad, Zuraina, et al.
出版: (2013)

Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /
由: Lew, Bel Lee Peng
出版: (2010)

The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
由: Ahmad Farrid, Fasihah Farhanah
出版: (2022)

Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective /
由: Tong, Siew Fong
出版: (2000)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
由: Wong, Philip Pong Weng
出版: (2014)

Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions /
由: Al-Gharaibeh, Owais Barkat

Halal status of beauty products in Malaysia : customers' perception and awareness /
由: Nur Hidaah Mahamad Rappek
出版: (2011)

The effects of online review towards hotel intention / Nabilah Asraf Panchu and Nurbatrisyia Daud
由: Asraf Panchu, Nabilah, et al.
出版: (2019)

Consumer evaluation of brand extensions
由: Ning, Jessie Ting Ay
出版: (2000)

Consumer perceptions of brand loyalty towards ethnocentrism in Malaysia /
由: Foo, Choi Wan
出版: (2007)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
由: Zahari, Nurfareena
出版: (2019)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group