Examining the relationship between demographic variables, personal values and attitudes towards various aspects of advertising : a comparative study between Vietnamese and Malaysia consumers /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2008.
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| Subjects: | |
| Online Access: | http://dspace.fsktm.um.edu.my/handle/1812/773 |
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| LEADER | 01556cam a2200349 a 4500 | ||
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| 001 | u768650 | ||
| 003 | SIRSI | ||
| 005 | 200904090921 | ||
| 008 | 090409s2008 my t 000 0 eng m | ||
| 040 | |a UMM |d UMK | ||
| 043 | |a a-my--- |a a-vt--- | ||
| 090 | |a HD31 |b UM 2008 Ngu | ||
| 098 | |a HD31 |b UM 2008 Ngu | ||
| 100 | 1 | |a Nguyen, Thai Hang. | |
| 245 | 1 | 0 | |a Examining the relationship between demographic variables, personal values and attitudes towards various aspects of advertising : |b a comparative study between Vietnamese and Malaysia consumers / |c Nguyen Thai Hang. |
| 260 | |c 2008. | ||
| 300 | |a ix, 107 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.Mgmt.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2008. | ||
| 504 | |a Bibliography: leaves 66-69. | ||
| 530 | |a Aso issued in CD-ROM. | ||
| 650 | 0 | |a Advertising |x Humor. | |
| 650 | 0 | |a Advertising |x Anecdotes. | |
| 650 | 0 | |a Consumers |z Malaysia |x Attitudes. | |
| 650 | 0 | |a Consumers |z Vietnam |x Attitudes. | |
| 650 | 0 | |a Advertising |z Malaysia |x Psychological aspects. | |
| 650 | 0 | |a Advertising |z Vietnam |x Psychological aspects. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | |
| 856 | 4 | 1 | |u http://dspace.fsktm.um.edu.my/handle/1812/773 |
| 900 | |a ZSA-ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HD31 UM 2008 NGU |w LC |c 1 |i A513447983 |d 6/3/2014 |e 6/3/2014 |f 27/10/2009 |g 1 |l STACKS |m P01UTAMA |n 2 |r Y |s Y |t TESIS |u 27/10/2009 | ||
| 999 | |a HD31 UM 2008 NGU |w LC |c 1 |i A513448388 |d 7/11/2009 |f 7/11/2009 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 7/11/2009 | ||