rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Examining the relationship between demographic variables, personal values and attitudes towards various aspects of advertising
    sub title: a comparative study between Vietnamese and Malaysia consumers
  name:
    name part: Nguyen, Thai Hang.
    role:
      role term: creator
  name:
    name part: Universiti Malaya
    name part: Jabatan Pemasaran dan Sistem Maklumat.
  type of resource: text
  genre: technical report
  origin info:
    place:
      place term: my
    date issued: 2008
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: ix, 107 leaves : ill. ; 30 cm.
  note: Nguyen Thai Hang.
  note: Aso issued in CD-ROM.
  note: Dissertation (M.Mgmt.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2008.
  note: Bibliography: leaves 66-69.
  subject:
    geographic code: a-my---
    geographic code: a-vt---
  subject:
    topic: Advertising
    topic: Humor
  subject:
    topic: Advertising
    topic: Anecdotes
  subject:
    topic: Consumers
    geographic: Malaysia
    topic: Attitudes
  subject:
    topic: Consumers
    geographic: Vietnam
    topic: Attitudes
  subject:
    topic: Advertising
    geographic: Malaysia
    topic: Psychological aspects
  subject:
    topic: Advertising
    geographic: Vietnam
    topic: Psychological aspects
  identifier: http://dspace.fsktm.um.edu.my/handle/1812/773
  related item:
    location:
      url: http://dspace.fsktm.um.edu.my/handle/1812/773
  record info:
    record content source: UMM
    record creation date: 090409
    record change date: 200904090921
    record identifier: u768650