Purchasing of local and foreign brands : an empirical study of processed food buying behaviour in Malaysia /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2007.
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| Subjects: | |
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| LEADER | 01235cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | u773015 | ||
| 003 | SIRSI | ||
| 005 | 200906160752 | ||
| 008 | 090616s2007 my t 000 0 eng m | ||
| 040 | |a UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a HD31 |b UMP 2007 Norka | ||
| 100 | 0 | |a Nor Khasimah Aliman. | |
| 245 | 1 | 0 | |a Purchasing of local and foreign brands : |b an empirical study of processed food buying behaviour in Malaysia / |c Nor Khasimah Aliman. |
| 260 | |c 2007. | ||
| 300 | |a xix, 441 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Thesis (Ph.D.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2007. | ||
| 504 | |a Bibliography: leaves 356-401. | ||
| 650 | 0 | |a Consumers |z Malaysia |x Attitudes. | |
| 650 | 0 | |a Consumers' preferences |z Malaysia. | |
| 650 | 0 | |a Brand name products |x Social aspects |z Malaysia. | |
| 650 | 0 | |a Grocery shopping |z Malaysia |x Econometric models. | |
| 650 | 0 | |a Brand choice |z Malaysia |x Public opinion. | |
| 650 | 0 | |a Processed foods |z Malaysia. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat | |
| 900 | |a SJMK-ZA | ||
| 596 | |a 1 | ||
| 999 | |a HD31 UMP 2007 NORKA |w LC |c 1 |i A513211320 |d 3/1/2019 |e 3/1/2019 |f 3/3/2010 |g 1 |l STACKS |m P01UTAMA |n 7 |r Y |s Y |t TESIS |u 3/3/2010 | ||