Purchasing of local and foreign brands : an empirical study of processed food buying behaviour in Malaysia /

Purchasing of local and foreign brands : an empirical study of processed food buying behaviour in Malaysia /

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書目詳細資料
主要作者: Nor Khasimah Aliman
格式: Thesis 圖書
語言:English
出版: 2007.
主題:
Consumers > Malaysia > Attitudes.
Consumers' preferences > Malaysia.
Brand name products > Social aspects > Malaysia.
Grocery shopping > Malaysia > Econometric models.
Brand choice > Malaysia > Public opinion.
Processed foods > Malaysia.
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