Consumer responsiveness to mobile marketing /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2006
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| Subjects: | |
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| LEADER | 01203cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | u781850 | ||
| 003 | SIRSI | ||
| 005 | 200911101436 | ||
| 008 | 091110s2006 my t 000 0 eng m | ||
| 040 | |a UMK |d UMM | ||
| 043 | |a a-my--- | ||
| 098 | |a HF1008 |b UM 2006 Lee | ||
| 100 | 1 | |a Lee, Chin Wee. | |
| 245 | 1 | 0 | |a Consumer responsiveness to mobile marketing / |c Lee Chin Wee. |
| 260 | |c 2006 | ||
| 300 | |a vii, 77 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A) -- Jabatan Dasar dan Strategi Perniagaan, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2007. | ||
| 504 | |a Bibliography: leaves 59-62. | ||
| 650 | 0 | |a Marketing |z Malaysia |x Communication systems. | |
| 650 | 0 | |a Marketing |z Malaysia |x Technological innovations. | |
| 650 | 0 | |a Customer relations |z Malaysia |x Technological innovations. | |
| 650 | 0 | |a Communication in marketing |z Malaysia. | |
| 710 | |a Universiti Malaya. |b Jabatan Dasar dan Strategi Perniagaan. | ||
| 900 | |a NSR-ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2006 LEE |w LC |c 1 |i A511797710 |d 31/3/2010 |f 31/3/2010 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 31/3/2010 | ||
| 999 | |a HF1008 UM 2006 LEE |w LC |c 1 |i A511797701 |d 12/5/2011 |f 12/5/2011 |g 1 |l STACKS |m P01UTAMA |r Y |s Y |t TESIS |u 12/5/2011 | ||