Antecedents of attitude towards functional foods and purchase behaviour /

Antecedents of attitude towards functional foods and purchase behaviour /

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Bibliographic Details
Main Author: Ooi, Shal Peng
Format: Thesis Book
Language:English
Published: 2008.
Subjects:
Functional foods > Malaysia.
Functional foods > Malaysia > Marketing.
Consumers > Malaysia > Attitudes.
Food industry and trade > Health aspects > Malaysia.
Online Access:http://dspace.fsktm.um.edu.my/handle/1812/776
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Description
Physical Description:vii, 64 [xxx] leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves viii-xiii.

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