Internal marketing : a study of management support and employees' commitment to customer service in banking industry of Malaysia /

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Bibliographic Details
Main Author: Sim, Chin Ming
Format: Thesis Book
Language:English
Published: 2008.
Subjects:
Online Access:http://dspace.fsktm.um.edu.my/handle/1812/719
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245 1 0 |a Internal marketing :  |b a study of management support and employees' commitment to customer service in banking industry of Malaysia /  |c Sim Chin Ming. 
260 |c 2008. 
300 |a ix, 115 leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Jabatan Dasar dan Strategi Perniagaan, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2009. 
504 |a Bibliography: leaves 96-99. 
650 0 |a Customer services  |z Malaysia  |x Marketing  |x Management. 
650 0 |a Banks and banking  |x Public relations  |z Malaysia. 
650 0 |a Banks and banking  |z Malaysia  |x Customer services  |x Marketing  |x Management. 
710 1 2 |a Universiti Malaya.  |b Jabatan Dasar dan Strategi Perniagaan. 
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