A study on consumers' attitude towards counterfeit products in Malaysia /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
2009.
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Subjects: | |
Online Access: | http://dspace.fsktm.um.edu.my/handle/1812/589 |
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001 | u782114 | ||
003 | SIRSI | ||
005 | 200911160825 | ||
008 | 091116s2009 my t 000 0 eng m | ||
040 | |a UMM |d UMK. | ||
043 | |a a-my--- | ||
090 | |a HF1008 |b UM 2009 Norn. | ||
098 | |a HF1008 |b UM 2009 Norn. | ||
100 | 0 | |a Norashikin Nordin. | |
245 | 1 | 2 | |a A study on consumers' attitude towards counterfeit products in Malaysia / |c Norashikin Nordin. |
260 | |c 2009. | ||
300 | |a [9] 98 leaves : |b ill. ; |c 30 cm. | ||
502 | |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2009. | ||
504 | |a Bibliography: leaves 80-87. | ||
650 | 0 | |a Consumers |z Malaysia |x Attitudes. | |
650 | 0 | |a Product counterfeiting |z Malaysia. | |
650 | 0 | |a Consumer behavior |z Malaysia |v Case studies. | |
650 | 0 | |a Counterfeits and counterfeiting |z Malaysia. | |
710 | 2 | 0 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. |
856 | 4 | 1 | |u http://dspace.fsktm.um.edu.my/handle/1812/589 |
900 | |a NSR-ZA | ||
596 | |a 1 19 | ||
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999 | |a HF1008 UM 2009 NORN |w LC |c 1 |i A513773395 |d 8/12/2014 |e 8/12/2014 |f 7/5/2010 |g 1 |l STACKS |m P01UTAMA |n 4 |r Y |s Y |t TESIS |u 7/5/2010 |