Consumer response to marketing communications /

Consumer response to marketing communications /

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Bibliographic Details
Main Author: Pang, Shell Lee
Format: Thesis Book
Language:English
Published: 2009.
Subjects:
Communication in marketing > Malaysia.
Customer relations > Malaysia > Technological innovations.
Marketing > Malaysia > Communication systems.
Online Access:http://dspace.fsktm.um.edu.my/handle/1812/565
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