The brand equity aproach to marketing of Malaysian palm products /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2009.
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| Subjects: | |
| Online Access: | http://dspace.fsktm.um.edu.my/handle/1812/493 |
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| 001 | u782317 | ||
| 003 | SIRSI | ||
| 005 | 200911181053 | ||
| 008 | 091118s2009 my t 000 0 eng m | ||
| 040 | |a UMM |d UMK | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2009 Bka | ||
| 098 | |a HF1008 |b UM 2009 Bka | ||
| 100 | 0 | |a B. Kamaleswari. | |
| 245 | 1 | 4 | |a The brand equity aproach to marketing of Malaysian palm products / |c B. Kamaleswari. |
| 260 | |c 2009. | ||
| 300 | |a viii, 130 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2009. | ||
| 504 | |a Bibliography: leaves 115-119. | ||
| 650 | 0 | |a Palm oil industry |z Malaysia |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) |z Malaysia. | |
| 650 | 0 | |a Brand name products |z Malaysia. | |
| 650 | 0 | |a Brand loyalty |z Malaysia. | |
| 710 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | ||
| 856 | 4 | 1 | |u http://dspace.fsktm.um.edu.my/handle/1812/493 |
| 900 | |a NSR-ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2009 BAL |w LC |c 1 |i A513766151 |d 27/4/2017 |e 27/4/2017 |f 7/5/2010 |g 1 |l STACKS |m P01UTAMA |n 2 |r Y |s Y |t TESIS |u 7/5/2010 | ||
| 999 | |a HF1008 UM 2009 BAL |w LC |c 1 |i A514342074 |d 11/4/2011 |f 11/4/2011 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 6/4/2011 | ||