The effect of service innovation and customer choices on customer value in the hospitality industry in Malaysia /

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Bibliographic Details
Main Author: Bhuvanes Veerakumaran
Format: Thesis Book
Language:English
Published: 2009.
Subjects:
Online Access:http://dspace.fsktm.um.edu.my/handle/1812/595
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100 0 |a Bhuvanes Veerakumaran. 
245 1 4 |a The effect of service innovation and customer choices on customer value in the hospitality industry in Malaysia /  |c Bhuvanes Veerakumaran. 
260 |c 2009. 
300 |a ix, 67 [4] leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.Mgmt.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2009. 
504 |a Bibliography: leaves 61-67. 
650 0 |a Hospitality industry  |x Customer services  |z Malaysia. 
650 0 |a Hospitality industry  |x Information technology  |z Malaysia. 
650 0 |a Hotels  |z Malaysia  |x Management. 
650 0 |a Hospitality industry  |z Malaysia  |x Management. 
710 |a Universiti Malaya.  |b Jabatan Pemasaran dan Sistem Maklumat. 
856 4 1 |u http://dspace.fsktm.um.edu.my/handle/1812/595 
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999 |a HD31 UM 2009 BHU  |w LC  |c 1  |i A513766655  |d 15/6/2010  |f 15/6/2010  |g 1  |l STACKS  |m P19KOTA  |r Y  |s Y  |t TESIS  |u 15/6/2010