Higher education marketing concerns : factors influencing Malaysian students' intention to study at Higher Educational Institutions /

Higher education marketing concerns : factors influencing Malaysian students' intention to study at Higher Educational Institutions /

Saved in:
Bibliographic Details
Main Author: Lau, Sear Haur
Format: Thesis Book
Language:English
Published: 2009.
Subjects:
College choice > Psychological aspects > Malaysia.
Education, Higher > Malaysia > Marketing.
Education, Higher > Aims and objectives > Malaysia.
Online Access:http://dspace.fsktm.um.edu.my/handle/1812/617
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:ix, [2] 195 leaves : ill. ; 30 cm.
Bibliography:Bibliography: leaves 130-143.

Similar Items