Higher education marketing concerns : factors influencing Malaysian students' intention to study at Higher Educational Institutions /

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Bibliographic Details
Main Author: Lau, Sear Haur
Format: Thesis Book
Language:English
Published: 2009.
Subjects:
Online Access:http://dspace.fsktm.um.edu.my/handle/1812/617
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Description
Physical Description:ix, [2] 195 leaves : ill. ; 30 cm.
Bibliography:Bibliography: leaves 130-143.