APA (7th ed.) Citation

On, B. S. (2009). The effect of word of mouth on handphone switching.

Chicago Style (17th ed.) Citation

On, Boon Seng. The Effect of Word of Mouth on Handphone Switching. 2009.

MLA (8th ed.) Citation

On, Boon Seng. The Effect of Word of Mouth on Handphone Switching. 2009.

Warning: These citations may not always be 100% accurate.