The effect of word of mouth on handphone switching /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2009.
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| Subjects: | |
| Online Access: | http://dspace.fsktm.um.edu.my/handle/1812/569 |
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| 001 | u782542 | ||
| 003 | SIRSI | ||
| 005 | 200911201706 | ||
| 008 | 091120s2009 my t 000 0 eng m | ||
| 040 | |a UMM |d UMK | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2009 On | ||
| 098 | |a HF1008 |b UM 2009 On | ||
| 100 | 1 | |a On, Boon Seng. | |
| 245 | 1 | 4 | |a The effect of word of mouth on handphone switching / |c On Boon Seng. |
| 260 | |c 2009. | ||
| 300 | |a [4] 89 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2009. | ||
| 504 | |a Bibliography: leaves 70-74. | ||
| 650 | 0 | |a Word-of-mouth advertising. | |
| 650 | 0 | |a Viral marketing. | |
| 650 | 0 | |a Cell phones |z Malaysia |x Marketing. | |
| 650 | 0 | |a Customer loyalty |z Malaysia |v Case studies. | |
| 710 | 2 | 0 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. |
| 856 | 4 | 1 | |u http://dspace.fsktm.um.edu.my/handle/1812/569 |
| 900 | |a NSR-ZA | ||
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2009 ON |w LC |c 1 |i A513766457 |d 12/11/2016 |e 12/11/2016 |f 17/6/2010 |g 1 |l STACKS |m P01UTAMA |n 2 |r Y |s Y |t TESIS |u 17/6/2010 | ||
| 999 | |a HF1008 UM 2009 ON |w LC |c 1 |i A513766491 |d 8/7/2010 |f 8/7/2010 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 8/7/2010 | ||