The effect of word of mouth on handphone switching /
Saved in:
Main Author: | On, Boon Seng |
---|---|
Format: | Thesis Book |
Language: | English |
Published: |
2009.
|
Subjects: | |
Online Access: | http://dspace.fsktm.um.edu.my/handle/1812/569 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment /
by: Borhani, Mina
Published: (2011) -
Factors affecting visual electronic word of mouth credibility on online purchase intention
by: Khan, Shamim Ahmed
Published: (2019) -
The study of antecedents of customer loyalty towards established mobile service providers in Malaysia /
by: Yap, Nicole Chen Yan
Published: (2010) -
Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia
by: Nadarajan, Geetha
Published: (2018) -
The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /
by: Ang, Chuan Lock
Published: (2016)