Customer-based brand equity of the sportswear market in Malaysia /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
2010.
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Subjects: | |
Online Access: | http://studentsrepo.um.edu.my/id/eprint/1594 |
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090 | |a HF1008 |b UM 2010 Emiru | ||
098 | |a HF1008 |b UM 2010 Emiru | ||
100 | 0 | |a Emilia Rosemera Uzir. | |
245 | 1 | 0 | |a Customer-based brand equity of the sportswear market in Malaysia / |c Emilia Rosemera bt. Uzir. |
260 | |c 2010. | ||
300 | |a xi, 84, [22] leaves : |b ill. ; |c 30 cm. | ||
502 | |a Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. | ||
504 | |a Bibliography: leaves i-ix. | ||
530 | |a Also issued in CD. | ||
650 | 0 | |a Branding (Marketing) |z Malaysia |v Case studies. | |
650 | 0 | |a Brand name products |x Valuation |z Malaysia. | |
650 | 0 | |a Sport clothes |z Malaysia |x Marketing. | |
710 | 2 | |a Universiti Malaya. |b Sekolah Perniagaan Pascasiswazah. | |
856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/1594 |
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