rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Customer-based brand equity of the sportswear market in Malaysia
  name:
    name part: Emilia Rosemera Uzir.
    role:
      role term: creator
  name:
    name part: Universiti Malaya
    name part: Sekolah Perniagaan Pascasiswazah.
  type of resource: text
  genre: technical report
  origin info:
    place:
      place term: my
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xi, 84, [22] leaves : ill. ; 30 cm.
  note: Emilia Rosemera bt. Uzir.
  note: Also issued in CD.
  note: Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.
  note: Bibliography: leaves i-ix.
  subject:
    geographic code: a-my---
  subject:
    topic: Branding (Marketing)
    geographic: Malaysia
    genre: Case studies
  subject:
    topic: Brand name products
    topic: Valuation
    geographic: Malaysia
  subject:
    topic: Sport clothes
    geographic: Malaysia
    topic: Marketing
  identifier: http://studentsrepo.um.edu.my/id/eprint/1594
  related item:
    location:
      url: http://studentsrepo.um.edu.my/id/eprint/1594
  record info:
    record content source: UMM
    record creation date: 101004
    record change date: 201010041603
    record identifier: u797640