Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /

Saved in:
Bibliographic Details
Main Author: Lew, Bel Lee Peng
Format: Thesis Book
Published: 2010.
Online Access:http://studentsrepo.um.edu.my/id/eprint/1700
Tags: Add Tag
No Tags, Be the first to tag this record!
Physical Description:v, 99, [110] leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 94-99.