Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /

Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /

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Bibliographic Details
Main Author: Lew, Bel Lee Peng
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
Cell phones > Purchasing > Malaysia.
Brand choice > Malaysia > Psychological aspects.
Brand loyalty > Malaysia > Case studies.
Customer loyalty > Malaysia > Case studies.
Online Access:http://studentsrepo.um.edu.my/id/eprint/1700
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Description
Physical Description:v, 99, [110] leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 94-99.

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