Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2010.
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/1700 |
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| LEADER | 01506cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | u797745 | ||
| 003 | SIRSI | ||
| 005 | 201010061707 | ||
| 008 | 101006s2010 my a t 000 0 eng m | ||
| 040 | |a UMM |d UMK |d AUM |e rda | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2010 Lew | ||
| 098 | |a HF1008 |b UM 2010 Lew | ||
| 100 | 1 | |a Lew, Bel Lee Peng. | |
| 245 | 1 | 0 | |a Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands / |c Bel Lew Lee Peng. |
| 260 | |c 2010. | ||
| 300 | |a v, 99, [110] leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. | ||
| 504 | |a Bibliography: leaves 94-99. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Cell phones |x Purchasing |z Malaysia. | |
| 650 | 0 | |a Brand choice |z Malaysia |x Psychological aspects. | |
| 650 | 0 | |a Brand loyalty |z Malaysia |v Case studies. | |
| 650 | 0 | |a Customer loyalty |z Malaysia |v Case studies. | |
| 710 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | ||
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/1700 |
| 900 | |a SJMK-ZA | ||
| 596 | |a 1 19 25 | ||
| 999 | |a HF1008 UM 2010 LEW |w LC |c 1 |i A514486643 |d 9/10/2011 |e 9/10/2011 |f 10/3/2011 |g 1 |l STACKS |m P01UTAMA |n 4 |r Y |s Y |t TESIS |u 8/3/2011 | ||
| 999 | |a HF1008 UM 2010 LEW |w LC |c 1 |i A514486507 |d 11/4/2011 |f 11/4/2011 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 6/4/2011 | ||
| 999 | |a HF1008 UM 2010 LEW |w LC |c 1 |i A514483134 |l STACKS |m P25UMARCHI |r Y |s Y |t CD |u 3/11/2017 |1 AHSS | ||