From online perceived value to e-loyalty : a study of Malaysian low cost carriers /

From online perceived value to e-loyalty : a study of Malaysian low cost carriers /

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書目詳細資料
主要作者: Lim, Pey Chyi
格式: Thesis 圖書
語言:English
出版: 2010.
主題:
Airlines > Customer services > Malaysia > Automation.
Airlines > Reservation systems > Malaysia > Automation.
Electronic commerce > Customer services > Malaysia.
Air travel > Technological innovations > Malaysia.
Customer loyalty > Malaysia > Case studies.
在線閱讀:http://studentsrepo.um.edu.my/id/eprint/1606
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實物特徵
實物描述:vii, 157 leaves : ill. ; 30 cm.
Also issued in CD.
參考書目:Bibliography: leaves 106-124.

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