From online perceived value to e-loyalty : a study of Malaysian low cost carriers /

From online perceived value to e-loyalty : a study of Malaysian low cost carriers /

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Bibliographic Details
Main Author: Lim, Pey Chyi
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
Airlines > Customer services > Malaysia > Automation.
Airlines > Reservation systems > Malaysia > Automation.
Electronic commerce > Customer services > Malaysia.
Air travel > Technological innovations > Malaysia.
Customer loyalty > Malaysia > Case studies.
Online Access:http://studentsrepo.um.edu.my/id/eprint/1606
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100 1 |a Lim, Pey Chyi. 
245 1 0 |a From online perceived value to e-loyalty :  |b a study of Malaysian low cost carriers /  |c Lim Pey Chyi. 
260 |c 2010. 
300 |a vii, 157 leaves :  |b ill. ;  |c  30 cm. 
502 |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. 
504 |a Bibliography: leaves 106-124. 
530 |a Also issued in CD. 
650 0 |a Airlines  |x Customer services  |z Malaysia  |x Automation. 
650 0 |a Airlines  |x Reservation systems  |z Malaysia  |x Automation. 
650 0 |a Electronic commerce  |x Customer services  |z Malaysia. 
650 0 |a Air travel  |x Technological innovations  |z Malaysia. 
650 0 |a Customer loyalty  |z Malaysia  |v Case studies. 
710 2 |a Universiti Malaya.  |b Jabatan Pemasaran dan Sistem Maklumat. 
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