The study of antecedents of customer loyalty towards established mobile service providers in Malaysia /

The study of antecedents of customer loyalty towards established mobile service providers in Malaysia /

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Bibliographic Details
Main Author: Yap, Nicole Chen Yan
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
Customer loyalty > Malaysia > Case studies.
Cell phone services industry > Customer services > Malaysia.
Cell phone services industry > Malaysia > Management.
Cell phones > Marketing > Malaysia.
Online Access:http://studentsrepo.um.edu.my/id/eprint/2218
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Description
Physical Description:ix, 84, [11] leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 74-84.

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