Malaysian attitude towards standardisation versus adaptation : a study of print advertisements /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2010.
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/1589 |
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| 001 | u797944 | ||
| 003 | SIRSI | ||
| 005 | 201010121213 | ||
| 008 | 101012s2010 my a t 000 0 eng m | ||
| 040 | |a UMM |d UMK |d AUM |e rda | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2010 Ken | ||
| 098 | |a HF1008 |b UM 2010 Ken | ||
| 100 | 1 | |a Keng, Siew Li. | |
| 245 | 1 | 0 | |a Malaysian attitude towards standardisation versus adaptation : |b a study of print advertisements / |c Keng Siew Li. |
| 260 | |c 2010. | ||
| 300 | |a vii, 113, [4] leaves : |b ill. (some col.) ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. | ||
| 504 | |a Bibliography: leaves 89-95. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Consumers |z Malaysia |x Attitudes. | |
| 650 | 0 | |a Advertising |z Malaysia |x Psychological aspects. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/1589 |
| 900 | |a SJMK-ZA | ||
| 596 | |a 1 19 25 | ||
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| 999 | |a HF1008 UM 2010 KEN |w LC |c 1 |i A514489052 |d 11/4/2011 |f 11/4/2011 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 11/4/2011 |1 AHSS | ||
| 999 | |a HF1008 UM 2010 KEN |w LC |c 1 |i A514567523 |f 30/3/2023 |g 1 |l STACKS |m P25UMARCHI |r N |s Y |t CD |u 30/3/2023 |1 AHSS |o .STAFF. MST-CD2145 | ||