Consumer perceptions towards fashion retailer loyalty programs and their impact on consumer loyalty /

Consumer perceptions towards fashion retailer loyalty programs and their impact on consumer loyalty /

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Bibliographic Details
Main Author: Tee, Yee Hsia
Format: Thesis Book
Language:English
Published: 2009.
Subjects:
Brand loyalty > Malaysia > Case studies.
Customer loyalty > Malaysia > Case studies.
Clothing trade > Customer services > Malaysia.
Fashion merchandising > Malaysia.
Retail trade > Customer services > Malaysia.
Online Access:http://studentsrepo.um.edu.my/id/eprint/3400
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Description
Physical Description:iv, 110 leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 71-74.

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