Pemasaran buku ilmiah di Malaysia : kajian kes Pusat Penerbitan Universiti (UPENA) Universiti Teknologi Mara /

Pemasaran buku ilmiah di Malaysia : kajian kes Pusat Penerbitan Universiti (UPENA) Universiti Teknologi Mara /

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Bibliographic Details
Main Author: Ridzuan Ahmad@Awang
Format: Thesis Book
Language:Malay
Published: 2010.
Subjects:
Book industries and trade > Malaysia > Marketing.
Booksellers and bookselling > Malaysia.
Publishers and publishing > Malaysia > Marketing.
Scholarly publishing > Economic aspects > Malaysia.
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Description
Physical Description:[1] xi, 129 leaves : ill. ; 30 cm.
Bibliography:Bibliography: leaves 89-92.

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