The role of the ethical brand and its effect on industrial buyers' responses /

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Bibliographic Details
Main Author: Sulaiman
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/2198
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Description
Physical Description:xiii, 307 leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 256-278.