Survey on customer's perception of their main banker's value disciplines and service loyalty : a case of retail banking customers in Malaysia /
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة كتاب |
| اللغة: | English |
| منشور في: |
2010.
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://studentsrepo.um.edu.my/id/eprint/1851 |
| الوسوم: |
إضافة وسم
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| 090 | |a HF1008 |b UM 2010 Ng | ||
| 098 | |a HF1008 |b UM 2010 Ng | ||
| 100 | 1 | |a Ng, Oy Lin. | |
| 245 | 1 | 0 | |a Survey on customer's perception of their main banker's value disciplines and service loyalty : |b a case of retail banking customers in Malaysia / |c Ng Oy Lin. |
| 260 | |c 2010. | ||
| 300 | |a [2] xi, 108 [12] leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. | ||
| 504 | |a Bibliography: leaves 99-108. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Relationship marketing |z Malaysia |v Case studies. | |
| 650 | 0 | |a Bank management |z Malaysia. | |
| 650 | 0 | |a Financial services industry |z Malaysia |x Management. | |
| 650 | 0 | |a Customer loyalty |z Malaysia |v Case studies. | |
| 650 | 0 | |a Customer relations |z Malaysia |x Management. | |
| 650 | 0 | |a Consumer satisfaction |z Malaysia |x Evaluation. | |
| 710 | 2 | |a Universiti Malaya. |b Sekolah Perniagaan Pascasiswazah. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/1851 |
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