Survey on customer's perception of their main banker's value disciplines and service loyalty : a case of retail banking customers in Malaysia /

Survey on customer's perception of their main banker's value disciplines and service loyalty : a case of retail banking customers in Malaysia /

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Bibliographic Details
Main Author: Ng, Oy Lin
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
Relationship marketing > Malaysia > Case studies.
Bank management > Malaysia.
Financial services industry > Malaysia > Management.
Customer loyalty > Malaysia > Case studies.
Customer relations > Malaysia > Management.
Consumer satisfaction > Malaysia > Evaluation.
Online Access:http://studentsrepo.um.edu.my/id/eprint/1851
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