The relationship between corporate social responsibility orientation, marketing capabilities and organisational performance /

The relationship between corporate social responsibility orientation, marketing capabilities and organisational performance /

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Bibliographic Details
Main Author: Wan Kalthom Hj Yahya
Format: Thesis Book
Language:English
Published: 2011.
Subjects:
Relationship marketing.
Social responsibility of business.
Corporations > Malaysia > Finance.
Online Access:http://studentsrepo.um.edu.my/id/eprint/2345
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Description
Physical Description:[2] xiv, 307 [11] leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 270-306.

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