The relationship between corporate social responsibility orientation, marketing capabilities and organisational performance /

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Bibliographic Details
Main Author: Wan Kalthom Hj Yahya
Format: Thesis Book
Language:English
Published: 2011.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/2345
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245 1 4 |a The relationship between corporate social responsibility orientation, marketing capabilities and organisational performance /  |c Wan Kalthom Hj Yahya. 
260 |c 2011. 
300 |a [2] xiv, 307 [11] leaves :  |b ill. ;  |c 30 cm. 
502 |a Thesis (Ph.D) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. 
504 |a Bibliography: leaves 270-306. 
530 |a Also issued in CD. 
650 0 |a Relationship marketing. 
650 0 |a Social responsibility of business. 
650 0 |a Corporations  |z Malaysia  |x Finance. 
710 2 0 |a Universiti Malaya.  |b Jabatan Pemasaran dan Sistem Maklumat. 
856 4 1 |u http://studentsrepo.um.edu.my/id/eprint/2345 
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