City branding : exploring city brand of Kuala Lumpur /

City branding : exploring city brand of Kuala Lumpur /

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Bibliographic Details
Main Author: Vaani Manickam
Format: Thesis Book
Language:English
Published: 2011.
Subjects:
Branding (Marketing) > Kuala Lumpur (W.P.).
City promotion > Kuala Lumpur (W.P.).
Municipal government > Public relations > Kuala Lumpur (W.P).
Online Access:http://studentsrepo.um.edu.my/id/eprint/5824
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