Case study : customer lifetime value for a fleet card business /

Case study : customer lifetime value for a fleet card business /

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Bibliographic Details
Main Author: Lim, Kai Hoe
Other Authors: Low, Yeok Chin
Format: Thesis Book
Language:English
Published: 2011.
Subjects:
Relationship marketing.
Business enterprises > Malaysia > Decision making.
Credit cards > Malaysia.
Consumer credit > Malaysia.
Customer relations > Malaysia > Management.
Online Access:http://studentsrepo.um.edu.my/id/eprint/3267
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Description
Physical Description:ix, 173 leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 145-156.

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