rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: A
    title: study of consumers' global brand attitudes in Malaysia
  name:
    name part: Cheah, Yee Nin.
    role:
      role term: creator
  name:
    name part: Universiti Malaya
    name part: Fakulti Perniagaan dan Perakaunan.
  type of resource: text
  genre: technical report
  origin info:
    place:
      place term: my
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: [1] vii, 101 leaves : ill. ; 30 cm.
  note: Cheah Yee Nin.
  note: Also issued in CD.
  note: Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011.
  note: Bibliography: leaves 65-74.
  subject:
    geographic code: a-my---
  subject:
    topic: Brand name products
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Brand choice
    geographic: Malaysia
    topic: Psychological aspects
  subject:
    topic: Consumers' preferences
    geographic: Malaysia
  identifier: http://studentsrepo.um.edu.my/id/eprint/3127
  related item:
    location:
      url: http://studentsrepo.um.edu.my/id/eprint/3127
  record info:
    record content source: UMM
    record creation date: 111101
    record change date: 201111011521
    record identifier: u843034