Employees' brand commitment in the service industry : luxury hotel chains in Malaysia /

Employees' brand commitment in the service industry : luxury hotel chains in Malaysia /

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书目详细资料
主要作者: Cheng, Siew Yee
格式: Thesis 图书
语言:English
出版: 2011.
主题:
Branding (Marketing) > Malaysia.
Brand name products > Malaysia > Marketing.
Commitment (Psychology).
Hotels > Malaysia > Employees.
Employee motivation > Malaysia.
在线阅读:http://studentsrepo.um.edu.my/id/eprint/1305
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实物特征
实物描述:[1] viii, 90 [27] leaves : ill. ; 30 cm.
Also issued in CD.
参考书目:Bibliography: leaves 81-90.

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