Employees' brand commitment in the service industry : luxury hotel chains in Malaysia /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2011.
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/1305 |
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| 001 | u843102 | ||
| 003 | SIRSI | ||
| 005 | 201111021021 | ||
| 008 | 111102s2011 my a t 000 0 eng m | ||
| 040 | |a UMM |d UMK |d AUM |e rda | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2011 Che | ||
| 098 | |a HF1008 |b UM 2011 Che | ||
| 100 | 1 | |a Cheng, Siew Yee. | |
| 245 | 1 | 0 | |a Employees' brand commitment in the service industry : |b luxury hotel chains in Malaysia / |c Cheng Siew Yee. |
| 260 | |c 2011. | ||
| 300 | |a [1] viii, 90 [27] leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. | ||
| 504 | |a Bibliography: leaves 81-90. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Branding (Marketing) |z Malaysia. | |
| 650 | 0 | |a Brand name products |z Malaysia |x Marketing. | |
| 650 | 0 | |a Commitment (Psychology). | |
| 650 | 0 | |a Hotels |z Malaysia |x Employees. | |
| 650 | 0 | |a Employee motivation |z Malaysia. | |
| 710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/1305 |
| 900 | |a NHS-ZA | ||
| 596 | |a 1 19 25 | ||
| 999 | |a HF1008 UM 2011 CHE |w LC |c 1 |i A514957325 |d 2/4/2012 |f 2/4/2012 |g 1 |l STACKS |m P01UTAMA |r Y |s Y |t TESIS |u 29/3/2012 | ||
| 999 | |a HF1008 UM 2011 CHE |w LC |c 1 |i A514957339 |d 10/7/2012 |f 10/7/2012 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 5/7/2012 | ||
| 999 | |a HF1008 UM 2011 CHE |w LC |c 1 |i A514957311 |d 12/10/2018 |f 12/10/2018 |g 1 |l STACKS |m P25UMARCHI |r Y |s Y |t CD |u 1/11/2017 |1 AHSS | ||