Investigating the mediation effect of satisfaction on relationships between service quality and perceived value to loyalty : empirical evidence from telecommunication service centres in Malaysia /

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Bibliographic Details
Main Author: Nor Ilyani Zainal
Format: Thesis Book
Language:English
Published: 2011.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/1311
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245 1 0 |a Investigating the mediation effect of satisfaction on relationships between service quality and perceived value to loyalty :  |b empirical evidence from telecommunication service centres in Malaysia /  |c Nor Ilyani binti Zainal. 
260 |c 2011. 
300 |a [1] v, 88 leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. 
504 |a Bibliography: leaves 69-79. 
530 |a Also issued in CD. 
650 0 |a Telecommunication  |z Malaysia. 
650 0 |a Consumer satisfaction  |z Malaysia. 
650 0 |a Telecommunication  |x Marketing. 
710 2 |a Universiti Malaya.  |b Fakulti Perniagaan dan Perakaunan. 
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