Investigating the mediation effect of satisfaction on relationships between service quality and perceived value to loyalty : empirical evidence from telecommunication service centres in Malaysia /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
2011.
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Subjects: | |
Online Access: | http://studentsrepo.um.edu.my/id/eprint/1311 |
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003 | SIRSI | ||
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008 | 111102s2011 my a t 000 0 eng m | ||
040 | |a UMM |d UMK |d AUM |e rda | ||
043 | |a a-my--- | ||
090 | |a HF1008 |b UM 2011 Noriz | ||
098 | |a HF1008 |b UM 2011 Noriz | ||
100 | 0 | |a Nor Ilyani Zainal. | |
245 | 1 | 0 | |a Investigating the mediation effect of satisfaction on relationships between service quality and perceived value to loyalty : |b empirical evidence from telecommunication service centres in Malaysia / |c Nor Ilyani binti Zainal. |
260 | |c 2011. | ||
300 | |a [1] v, 88 leaves : |b ill. ; |c 30 cm. | ||
502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011. | ||
504 | |a Bibliography: leaves 69-79. | ||
530 | |a Also issued in CD. | ||
650 | 0 | |a Telecommunication |z Malaysia. | |
650 | 0 | |a Consumer satisfaction |z Malaysia. | |
650 | 0 | |a Telecommunication |x Marketing. | |
710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/1311 |
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999 | |a HF1008 UM 2011 NORIZ |w LC |c 1 |i A514957197 |d 10/7/2012 |f 10/7/2012 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 5/7/2012 | ||
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