Customer loyalty in financial services from a service-dominant logic perspective /

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Bibliographic Details
Main Author: Kat, Mui Ling
Format: Thesis Book
Language:English
Published: 2010.
Subjects:
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100 1 |a Kat, Mui Ling. 
245 1 0 |a Customer loyalty in financial services from a service-dominant logic perspective /  |c Kat Mui Ling. 
260 |c 2010. 
300 |a [2] iv, 80 [44] leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010. 
504 |a Bibliography: leaves [i-x]. 
530 |a Also issued in CD. 
650 0 |a Customer loyalty  |z Malaysia  |v Case studies. 
650 0 |a Financial services industry  |x Customer services  |z Malaysia. 
710 2 |a Universiti Malaya.  |b Fakulti Perniagaan dan Perakaunan. 
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596 |a 1 19 
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