The relationships among service quality, corporate image, student satisfaction and positive word-of-mouth in a Malaysian private university /

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Bibliographic Details
Main Author: Khoo, Yen Ting
Format: Thesis Book
Language:English
Published: 2012.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/3418
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100 1 |a Khoo, Yen Ting. 
245 1 4 |a The relationships among service quality, corporate image, student satisfaction and positive word-of-mouth in a Malaysian private university /  |c Khoo Yen Ting. 
260 |c 2012. 
300 |a viii, 103 leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2012. 
504 |a Bibliography: leaves 84-95. 
530 |a Also issued in CD. 
650 0 |a Private universities and colleges  |z Malaysia. 
650 0 |a Customer services. 
650 0 |a Strategic planning. 
650 0 |a Consumer satisfaction  |x Evaluation. 
710 2 |a Universiti Malaya.  |b Fakulti Perniagaan dan Perakaunan. 
856 4 1 |u http://studentsrepo.um.edu.my/id/eprint/3418 
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