Attitudinal characteristics, coupon characteristics and redemption intentions : a segment-level analysis /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2012.
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/3443 |
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| Physical Description: | [8] 73 [13] leaves : ill. ; 30 cm. Also issued in CD. |
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| Bibliography: | Bibliography: leaves 67-73. |