Hong, K. K. (2012). Industrial marketing and branding: Determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia.
Chicago Style (17th ed.) CitationHong, Kai Kuan. Industrial Marketing and Branding: Determinants of Brand Sensitivity on Organizational Buying Decisions : Study on the Construction Materials Industry in Malaysia. 2012.
MLA (8th ed.) CitationHong, Kai Kuan. Industrial Marketing and Branding: Determinants of Brand Sensitivity on Organizational Buying Decisions : Study on the Construction Materials Industry in Malaysia. 2012.
Warning: These citations may not always be 100% accurate.