Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /

Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /

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Bibliographic Details
Main Author: Hong, Kai Kuan
Format: Thesis Book
Language:English
Published: 2012.
Subjects:
Branding (Marketing).
Industrial marketing.
Product management.
Purchasing > Decision making.
Construction industry > Malaysia.
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Description
Physical Description:[2] 78 [6] leaves : ill. ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 74-77.

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